One of the major keys to
success in any customer service-oriented industry is creating customer
loyalty. This is particularly important in a barber shop, where
customers may need to return every 1-4 weeks to maintain a classic short
hairstyle. To create a smooth, reliable, and comfortable environment
for clients, a barber must be able to provide a high standard of
customer care.
Creating an Inviting Space
A customer’s first impression is formed
before they’ve even interacted with anyone. Is the shop clean,
organised, and inviting? The last thing you want is for a new customer
to feel awkward or confused when they walk in, so be sure to lay out the
shop in a logical manner. In a barbershop, the first person the client
usually sees is the receptionist, who should have a friendly,
approachable expression. The customer should be greeted by the
receptionist or first point of contact in the shop, and asked how they
can be helped.
Greeting Customers
After checking in for an appointment,
the customer can be directed to the waiting area where they are free to
relax with reading material. It’s a nice touch to offer a cup of tea,
coffee, or water while they wait. Appointments should be timed
realistically so that the customer doesn’t have to wait for too long
before their service begins, and if the barbershop is running behind
schedule the customer should be notified. When the barber is ready for
his or her client, it’s time for another friendly greeting. Address the
client by name, ask how the customer is, and give him a welcoming smile.
Everyone likes to feel special and important, so you can help
facilitate this by treating your customer like a VIP individual.
Providing the Service
Begin your service with a brief,
friendly, and professional chat. Ask what services and styles the client
is interested in today, and discuss what you think would suit their
needs according to your level of expertise. This consultation is
extremely important, because it’s your time to get a clear idea of your
client’s expectations and reassure him that you’re ready to meet or
exceed them. A barber should drape the customer with confidence,
establishing a higher level of trust in the barber’s abilities. As you
provide your services, be sure to tell the client which techniques or
products you’re using so that there are no surprises. Friendly
communication is the key to any successful customer interaction.
Follow Up Customer Care
It’s just as important to make the
customer feel valued as they’re walking out the door as it is when they
enter. One way to make the client feel special is to give them a
compliment, telling them that their new style is really flattering.
After you’ve helped the customer out of the barber chair, you can walk
them up to the reception desk. Thank the customer for coming in,
addressing him by name. You can finish by saying that you look forward
to seeing him next time. This ensures that your client feels
appreciated, and drives home that he is going to get a welcome in your
shop anytime.
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